Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15555
VM0015555Goldmember15555@example.test · +601110015555 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted In
Points Balance
4,298
Current loyalty balance
Lifetime Spend
RM 5,373
Across 29 visits
Total Visits
29
Since 2025-01-23
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
120d
2026-06-11
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,298 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 1
Outlet purchase
2026-05-30 · Member activity · RM 111.75
App session
2026-05-18 · OPLUMO Outlet 1
Points credited
2026-05-06 · Member activity · RM 126.65
Win-back campaign delivered
2026-04-24 · OPLUMO Outlet 1
Outlet purchase
2026-04-12 · Member activity · RM 141.55
Points credited
2026-03-31 · OPLUMO Outlet 1
Outlet purchase
2026-03-19 · Member activity · RM 156.45