Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15527
VM0015527Goldmember15527@example.test · +601110015527 · Preferred outlet: OPLUMO Outlet 7
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,845
Current loyalty balance
Lifetime Spend
RM 3,557
Across 22 visits
Total Visits
22
Since 2025-08-10
Average Order Value
RM 130
Member AOV
Preferred Outlet
OPLUMO Outlet 7
Most visited location
Last Visit
47d
2026-08-23
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,845 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-23 · OPLUMO Outlet 7
Outlet purchase
2026-08-11 · Member activity · RM 97.50
App session
2026-07-30 · OPLUMO Outlet 7
Points credited
2026-07-18 · Member activity · RM 110.50
Win-back campaign delivered
2026-07-06 · OPLUMO Outlet 7
Outlet purchase
2026-06-24 · Member activity · RM 123.50
Points credited
2026-06-12 · OPLUMO Outlet 7
Outlet purchase
2026-05-31 · Member activity · RM 136.50