Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15507
VM0015507Membermember15507@example.test · +601110015507 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
187
Current loyalty balance
Lifetime Spend
RM 235
Across 6 visits
Total Visits
6
Since 2026-02-14
Average Order Value
RM 34
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
147d
2026-05-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
187 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 4
Outlet purchase
2026-05-03 · Member activity · RM 25.50
App session
2026-04-21 · OPLUMO Outlet 4
Points credited
2026-04-09 · Member activity · RM 28.90
Win-back campaign delivered
2026-03-28 · OPLUMO Outlet 4
Outlet purchase
2026-03-16 · Member activity · RM 32.30
Points credited
2026-03-04 · OPLUMO Outlet 4
Outlet purchase
2026-02-20 · Member activity · RM 35.70