Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15495
VM0015495Platinummember15495@example.test · +601110015495 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
5,223
Current loyalty balance
Lifetime Spend
RM 6,529
Across 37 visits
Total Visits
37
Since 2024-12-07
Average Order Value
RM 169
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
23d
2026-09-16
App Status
Installed
OPLUMO App relationship
Member Status
Active
Platinum tier
Membership & rewards
Platinum member
5,223 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-16 · OPLUMO Outlet 9
Outlet purchase
2026-09-04 · Member activity · RM 126.75
App session
2026-08-23 · OPLUMO Outlet 9
Points credited
2026-08-11 · Member activity · RM 143.65
Win-back campaign delivered
2026-07-30 · OPLUMO Outlet 9
Outlet purchase
2026-07-18 · Member activity · RM 160.55
Points credited
2026-07-06 · OPLUMO Outlet 9
Outlet purchase
2026-06-24 · Member activity · RM 177.45