Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15447
VM0015447Goldmember15447@example.test · +601110015447 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,491
Current loyalty balance
Lifetime Spend
RM 4,364
Across 25 visits
Total Visits
25
Since 2025-04-24
Average Order Value
RM 154
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
101d
2026-06-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,491 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 12
Outlet purchase
2026-06-18 · Member activity · RM 115.50
App session
2026-06-06 · OPLUMO Outlet 12
Points credited
2026-05-25 · Member activity · RM 130.90
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 12
Outlet purchase
2026-05-01 · Member activity · RM 146.30
Points credited
2026-04-19 · OPLUMO Outlet 12
Outlet purchase
2026-04-07 · Member activity · RM 161.70