Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15419
VM0015419Silvermember15419@example.test · +601110015419 · Preferred outlet: OPLUMO Outlet 1
WeekendApp User
Consent Status
Opted Out
Points Balance
1,087
Current loyalty balance
Lifetime Spend
RM 1,359
Across 15 visits
Total Visits
15
Since 2025-10-23
Average Order Value
RM 75
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
99d
2026-07-02
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,087 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-07-02 · OPLUMO Outlet 1
Outlet purchase
2026-06-20 · Member activity · RM 56.25
App session
2026-06-08 · OPLUMO Outlet 1
Points credited
2026-05-27 · Member activity · RM 63.75
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 1
Outlet purchase
2026-05-03 · Member activity · RM 71.25
Points credited
2026-04-21 · OPLUMO Outlet 1
Outlet purchase
2026-04-09 · Member activity · RM 78.75