Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 15410
VM0015410Silvermember15410@example.test · +601110015410 · Preferred outlet: OPLUMO Outlet 9
LunchNew Joiner
Consent Status
Opted In
Points Balance
1,532
Current loyalty balance
Lifetime Spend
RM 1,916
Across 13 visits
Total Visits
13
Since 2025-10-11
Average Order Value
RM 142
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
147d
2026-05-15
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,532 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 9
Outlet purchase
2026-05-03 · Member activity · RM 106.50
App session
2026-04-21 · OPLUMO Outlet 9
Points credited
2026-04-09 · Member activity · RM 120.70
Win-back campaign delivered
2026-03-28 · OPLUMO Outlet 9
Outlet purchase
2026-03-16 · Member activity · RM 134.90
Points credited
2026-03-04 · OPLUMO Outlet 9
Outlet purchase
2026-02-20 · Member activity · RM 149.10