Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 15405
VM0015405Silvermember15405@example.test · +601110015405 · Preferred outlet: OPLUMO Outlet 4
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,917
Current loyalty balance
Lifetime Spend
RM 2,397
Across 22 visits
Total Visits
22
Since 2025-07-09
Average Order Value
RM 110
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
79d
2026-07-22
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,917 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-22 · OPLUMO Outlet 4
Outlet purchase
2026-07-10 · Member activity · RM 82.50
App session
2026-06-28 · OPLUMO Outlet 4
Points credited
2026-06-16 · Member activity · RM 93.50
Win-back campaign delivered
2026-06-04 · OPLUMO Outlet 4
Outlet purchase
2026-05-23 · Member activity · RM 104.50
Points credited
2026-05-11 · OPLUMO Outlet 4
Outlet purchase
2026-04-29 · Member activity · RM 115.50