Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15395
VM0015395Membermember15395@example.test · +601110015395 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
833
Current loyalty balance
Lifetime Spend
RM 1,042
Across 9 visits
Total Visits
9
Since 2026-01-06
Average Order Value
RM 105
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
132d
2026-05-30
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
833 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-30 · OPLUMO Outlet 11
Outlet purchase
2026-05-18 · Member activity · RM 78.75
App session
2026-05-06 · OPLUMO Outlet 11
Points credited
2026-04-24 · Member activity · RM 89.25
Win-back campaign delivered
2026-04-12 · OPLUMO Outlet 11
Outlet purchase
2026-03-31 · Member activity · RM 99.75
Points credited
2026-03-19 · OPLUMO Outlet 11
Outlet purchase
2026-03-07 · Member activity · RM 110.25