Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 01539
VM0001539Goldmember1539@example.test · +601110001539 · Preferred outlet: OPLUMO Outlet 10
WeekendApp User
Consent Status
Opted In
Points Balance
3,732
Current loyalty balance
Lifetime Spend
RM 4,665
Across 44 visits
Total Visits
44
Since 2024-04-18
Average Order Value
RM 114
Member AOV
Preferred Outlet
OPLUMO Outlet 10
Most visited location
Last Visit
130d
2026-06-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,732 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-01 · OPLUMO Outlet 10
Outlet purchase
2026-05-20 · Member activity · RM 85.50
App session
2026-05-08 · OPLUMO Outlet 10
Points credited
2026-04-26 · Member activity · RM 96.90
Win-back campaign delivered
2026-04-14 · OPLUMO Outlet 10
Outlet purchase
2026-04-02 · Member activity · RM 108.30
Points credited
2026-03-21 · OPLUMO Outlet 10
Outlet purchase
2026-03-09 · Member activity · RM 119.70