Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15387
VM0015387Platinummember15387@example.test · +601110015387 · Preferred outlet: OPLUMO Outlet 3
WeekendApp User
Consent Status
Opted In
Points Balance
4,870
Current loyalty balance
Lifetime Spend
RM 6,088
Across 32 visits
Total Visits
32
Since 2024-12-03
Average Order Value
RM 160
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
117d
2026-06-14
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
4,870 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-14 · OPLUMO Outlet 3
Outlet purchase
2026-06-02 · Member activity · RM 120.00
App session
2026-05-21 · OPLUMO Outlet 3
Points credited
2026-05-09 · Member activity · RM 136.00
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 3
Outlet purchase
2026-04-15 · Member activity · RM 152.00
Points credited
2026-04-03 · OPLUMO Outlet 3
Outlet purchase
2026-03-22 · Member activity · RM 168.00