Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 15381
VM0015381Goldmember15381@example.test · +601110015381 · Preferred outlet: OPLUMO Outlet 14
New JoinerHigh Value
Consent Status
Opted In
Points Balance
3,554
Current loyalty balance
Lifetime Spend
RM 4,443
Across 37 visits
Total Visits
37
Since 2024-11-12
Average Order Value
RM 133
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
48d
2026-08-22
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,554 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-22 · OPLUMO Outlet 14
Outlet purchase
2026-08-10 · Member activity · RM 99.75
App session
2026-07-29 · OPLUMO Outlet 14
Points credited
2026-07-17 · Member activity · RM 113.05
Win-back campaign delivered
2026-07-05 · OPLUMO Outlet 14
Outlet purchase
2026-06-23 · Member activity · RM 126.35
Points credited
2026-06-11 · OPLUMO Outlet 14
Outlet purchase
2026-05-30 · Member activity · RM 139.65