Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M0
Michelle 01535
VM0001535Silvermember1535@example.test · +601110001535 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,351
Current loyalty balance
Lifetime Spend
RM 2,940
Across 21 visits
Total Visits
21
Since 2025-09-15
Average Order Value
RM 161
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
29d
2026-09-10
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
2,351 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-10 · OPLUMO Outlet 6
Outlet purchase
2026-08-29 · Member activity · RM 120.75
App session
2026-08-17 · OPLUMO Outlet 6
Points credited
2026-08-05 · Member activity · RM 136.85
Win-back campaign delivered
2026-07-24 · OPLUMO Outlet 6
Outlet purchase
2026-07-12 · Member activity · RM 152.95
Points credited
2026-06-30 · OPLUMO Outlet 6
Outlet purchase
2026-06-18 · Member activity · RM 169.05