Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15347
VM0015347Silvermember15347@example.test · +601110015347 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted In
Points Balance
1,655
Current loyalty balance
Lifetime Spend
RM 2,069
Across 24 visits
Total Visits
24
Since 2025-07-02
Average Order Value
RM 72
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
50d
2026-08-20
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,655 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-20 · OPLUMO Outlet 14
Outlet purchase
2026-08-08 · Member activity · RM 54.00
App session
2026-07-27 · OPLUMO Outlet 14
Points credited
2026-07-15 · Member activity · RM 61.20
Win-back campaign delivered
2026-07-03 · OPLUMO Outlet 14
Outlet purchase
2026-06-21 · Member activity · RM 68.40
Points credited
2026-06-09 · OPLUMO Outlet 14
Outlet purchase
2026-05-28 · Member activity · RM 75.60