Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15335
VM0015335Goldmember15335@example.test · +601110015335 · Preferred outlet: OPLUMO Outlet 2
Birthday SoonLunch
Consent Status
Opted In
Points Balance
3,123
Current loyalty balance
Lifetime Spend
RM 3,905
Across 33 visits
Total Visits
33
Since 2025-03-02
Average Order Value
RM 120
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
10d
2026-09-29
App Status
Installed
OPLUMO App relationship
Member Status
Active
Gold tier
Membership & rewards
Gold member
3,123 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-09-29 · OPLUMO Outlet 2
Outlet purchase
2026-09-17 · Member activity · RM 90.00
App session
2026-09-05 · OPLUMO Outlet 2
Points credited
2026-08-24 · Member activity · RM 102.00
Win-back campaign delivered
2026-08-12 · OPLUMO Outlet 2
Outlet purchase
2026-07-31 · Member activity · RM 114.00
Points credited
2026-07-19 · OPLUMO Outlet 2
Outlet purchase
2026-07-07 · Member activity · RM 126.00