Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 15321
VM0015321Goldmember15321@example.test · +601110015321 · Preferred outlet: OPLUMO Outlet 5
FamilyDelivery
Consent Status
Opted In
Points Balance
3,793
Current loyalty balance
Lifetime Spend
RM 4,742
Across 24 visits
Total Visits
24
Since 2025-06-01
Average Order Value
RM 179
Member AOV
Preferred Outlet
OPLUMO Outlet 5
Most visited location
Last Visit
81d
2026-07-20
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,793 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-20 · OPLUMO Outlet 5
Outlet purchase
2026-07-08 · Member activity · RM 134.25
App session
2026-06-26 · OPLUMO Outlet 5
Points credited
2026-06-14 · Member activity · RM 152.15
Win-back campaign delivered
2026-06-02 · OPLUMO Outlet 5
Outlet purchase
2026-05-21 · Member activity · RM 170.05
Points credited
2026-05-09 · OPLUMO Outlet 5
Outlet purchase
2026-04-27 · Member activity · RM 187.95