Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15311
VM0015311Platinummember15311@example.test · +601110015311 · Preferred outlet: OPLUMO Outlet 12
Birthday SoonLunch
Consent Status
Opted In
Points Balance
6,282
Current loyalty balance
Lifetime Spend
RM 7,853
Across 41 visits
Total Visits
41
Since 2024-05-01
Average Order Value
RM 168
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
171d
2026-04-21
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,282 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-21 · OPLUMO Outlet 12
Outlet purchase
2026-04-09 · Member activity · RM 126.00
App session
2026-03-28 · OPLUMO Outlet 12
Points credited
2026-03-16 · Member activity · RM 142.80
Win-back campaign delivered
2026-03-04 · OPLUMO Outlet 12
Outlet purchase
2026-02-20 · Member activity · RM 159.60
Points credited
2026-02-08 · OPLUMO Outlet 12
Outlet purchase
2026-01-27 · Member activity · RM 176.40