Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 15280
VM0015280Platinummember15280@example.test · +601110015280 · Preferred outlet: OPLUMO Outlet 15
High ValueWeekend
Consent Status
Opted In
Points Balance
6,034
Current loyalty balance
Lifetime Spend
RM 7,544
Across 36 visits
Total Visits
36
Since 2024-08-21
Average Order Value
RM 174
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
149d
2026-05-13
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Platinum tier
Membership & rewards
Platinum member
6,034 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-13 · OPLUMO Outlet 15
Outlet purchase
2026-05-01 · Member activity · RM 130.50
App session
2026-04-19 · OPLUMO Outlet 15
Points credited
2026-04-07 · Member activity · RM 147.90
Win-back campaign delivered
2026-03-26 · OPLUMO Outlet 15
Outlet purchase
2026-03-14 · Member activity · RM 165.30
Points credited
2026-03-02 · OPLUMO Outlet 15
Outlet purchase
2026-02-18 · Member activity · RM 182.70