Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15267
VM0015267Silvermember15267@example.test · +601110015267 · Preferred outlet: OPLUMO Outlet 2
WeekendApp User
Consent Status
Opted In
Points Balance
1,267
Current loyalty balance
Lifetime Spend
RM 1,585
Across 27 visits
Total Visits
27
Since 2025-03-20
Average Order Value
RM 78
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
100d
2026-07-01
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,267 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-01 · OPLUMO Outlet 2
Outlet purchase
2026-06-19 · Member activity · RM 58.50
App session
2026-06-07 · OPLUMO Outlet 2
Points credited
2026-05-26 · Member activity · RM 66.30
Win-back campaign delivered
2026-05-14 · OPLUMO Outlet 2
Outlet purchase
2026-05-02 · Member activity · RM 74.10
Points credited
2026-04-20 · OPLUMO Outlet 2
Outlet purchase
2026-04-08 · Member activity · RM 81.90