Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 15249
VM0015249Silvermember15249@example.test · +601110015249 · Preferred outlet: OPLUMO Outlet 1
FamilyDelivery
Consent Status
Opted In
Points Balance
1,156
Current loyalty balance
Lifetime Spend
RM 1,445
Across 25 visits
Total Visits
25
Since 2025-06-06
Average Order Value
RM 51
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
58d
2026-08-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,156 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-12 · OPLUMO Outlet 1
Outlet purchase
2026-07-31 · Member activity · RM 38.25
App session
2026-07-19 · OPLUMO Outlet 1
Points credited
2026-07-07 · Member activity · RM 43.35
Win-back campaign delivered
2026-06-25 · OPLUMO Outlet 1
Outlet purchase
2026-06-13 · Member activity · RM 48.45
Points credited
2026-06-01 · OPLUMO Outlet 1
Outlet purchase
2026-05-20 · Member activity · RM 53.55