Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 15232
VM0015232Membermember15232@example.test · +601110015232 · Preferred outlet: OPLUMO Outlet 1
High ValueWeekend
Consent Status
Opted In
Points Balance
147
Current loyalty balance
Lifetime Spend
RM 184
Across 7 visits
Total Visits
7
Since 2026-04-28
Average Order Value
RM 27
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
56d
2026-08-14
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
147 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-14 · OPLUMO Outlet 1
Outlet purchase
2026-08-02 · Member activity · RM 20.25
App session
2026-07-21 · OPLUMO Outlet 1
Points credited
2026-07-09 · Member activity · RM 22.95
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 1
Outlet purchase
2026-06-15 · Member activity · RM 25.65
Points credited
2026-06-03 · OPLUMO Outlet 1
Outlet purchase
2026-05-22 · Member activity · RM 28.35