Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15215
VM0015215Silvermember15215@example.test · +601110015215 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
1,939
Current loyalty balance
Lifetime Spend
RM 2,425
Across 29 visits
Total Visits
29
Since 2024-12-09
Average Order Value
RM 105
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
165d
2026-04-27
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,939 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-27 · OPLUMO Outlet 1
Outlet purchase
2026-04-15 · Member activity · RM 78.75
App session
2026-04-03 · OPLUMO Outlet 1
Points credited
2026-03-22 · Member activity · RM 89.25
Win-back campaign delivered
2026-03-10 · OPLUMO Outlet 1
Outlet purchase
2026-02-26 · Member activity · RM 99.75
Points credited
2026-02-14 · OPLUMO Outlet 1
Outlet purchase
2026-02-02 · Member activity · RM 110.25