Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15203
VM0015203Membermember15203@example.test · +601110015203 · Preferred outlet: OPLUMO Outlet 6
WeekendApp User
Consent Status
Opted In
Points Balance
902
Current loyalty balance
Lifetime Spend
RM 1,128
Across 12 visits
Total Visits
12
Since 2025-10-23
Average Order Value
RM 115
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
153d
2026-05-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
902 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-09 · OPLUMO Outlet 6
Outlet purchase
2026-04-27 · Member activity · RM 86.25
App session
2026-04-15 · OPLUMO Outlet 6
Points credited
2026-04-03 · Member activity · RM 97.75
Win-back campaign delivered
2026-03-22 · OPLUMO Outlet 6
Outlet purchase
2026-03-10 · Member activity · RM 109.25
Points credited
2026-02-26 · OPLUMO Outlet 6
Outlet purchase
2026-02-14 · Member activity · RM 120.75