Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15195
VM0015195Silvermember15195@example.test · +601110015195 · Preferred outlet: OPLUMO Outlet 15
WeekendApp User
Consent Status
Opted In
Points Balance
1,911
Current loyalty balance
Lifetime Spend
RM 2,389
Across 35 visits
Total Visits
35
Since 2025-01-14
Average Order Value
RM 83
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
21d
2026-09-18
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Silver tier
Membership & rewards
Silver member
1,911 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-18 · OPLUMO Outlet 15
Outlet purchase
2026-09-06 · Member activity · RM 62.25
App session
2026-08-25 · OPLUMO Outlet 15
Points credited
2026-08-13 · Member activity · RM 70.55
Win-back campaign delivered
2026-08-01 · OPLUMO Outlet 15
Outlet purchase
2026-07-20 · Member activity · RM 78.85
Points credited
2026-07-08 · OPLUMO Outlet 15
Outlet purchase
2026-06-26 · Member activity · RM 87.15