Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
N1
Nurul 15165
VM0015165Silvermember15165@example.test · +601110015165 · Preferred outlet: OPLUMO Outlet 2
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,250
Current loyalty balance
Lifetime Spend
RM 1,564
Across 13 visits
Total Visits
13
Since 2025-10-21
Average Order Value
RM 108
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
137d
2026-05-25
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,250 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 2
Outlet purchase
2026-05-13 · Member activity · RM 81.00
App session
2026-05-01 · OPLUMO Outlet 2
Points credited
2026-04-19 · Member activity · RM 91.80
Win-back campaign delivered
2026-04-07 · OPLUMO Outlet 2
Outlet purchase
2026-03-26 · Member activity · RM 102.60
Points credited
2026-03-14 · OPLUMO Outlet 2
Outlet purchase
2026-03-02 · Member activity · RM 113.40