Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15111
VM0015111Membermember15111@example.test · +601110015111 · Preferred outlet: OPLUMO Outlet 16
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
759
Current loyalty balance
Lifetime Spend
RM 949
Across 33 visits
Total Visits
33
Since 2024-12-22
Average Order Value
RM 25
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
80d
2026-07-21
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
759 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-21 · OPLUMO Outlet 16
Outlet purchase
2026-07-09 · Member activity · RM 18.75
App session
2026-06-27 · OPLUMO Outlet 16
Points credited
2026-06-15 · Member activity · RM 21.25
Win-back campaign delivered
2026-06-03 · OPLUMO Outlet 16
Outlet purchase
2026-05-22 · Member activity · RM 23.75
Points credited
2026-05-10 · OPLUMO Outlet 16
Outlet purchase
2026-04-28 · Member activity · RM 26.25