Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 15110
VM0015110Silvermember15110@example.test · +601110015110 · Preferred outlet: OPLUMO Outlet 15
App UserFamily
Consent Status
Opted In
Points Balance
2,261
Current loyalty balance
Lifetime Spend
RM 2,826
Across 16 visits
Total Visits
16
Since 2025-08-03
Average Order Value
RM 176
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
162d
2026-04-30
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,261 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-30 · OPLUMO Outlet 15
Outlet purchase
2026-04-18 · Member activity · RM 132.00
App session
2026-04-06 · OPLUMO Outlet 15
Points credited
2026-03-25 · Member activity · RM 149.60
Win-back campaign delivered
2026-03-13 · OPLUMO Outlet 15
Outlet purchase
2026-03-01 · Member activity · RM 167.20
Points credited
2026-02-17 · OPLUMO Outlet 15
Outlet purchase
2026-02-05 · Member activity · RM 184.80