Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15107
VM0015107Goldmember15107@example.test · +601110015107 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
3,502
Current loyalty balance
Lifetime Spend
RM 4,378
Across 39 visits
Total Visits
39
Since 2024-09-13
Average Order Value
RM 101
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
72d
2026-07-29
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
3,502 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 12
Outlet purchase
2026-07-17 · Member activity · RM 75.75
App session
2026-07-05 · OPLUMO Outlet 12
Points credited
2026-06-23 · Member activity · RM 85.85
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 12
Outlet purchase
2026-05-30 · Member activity · RM 95.95
Points credited
2026-05-18 · OPLUMO Outlet 12
Outlet purchase
2026-05-06 · Member activity · RM 106.05