Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15087
VM0015087Membermember15087@example.test · +601110015087 · Preferred outlet: OPLUMO Outlet 9
Birthday SoonLunch
Consent Status
Opted In
Points Balance
269
Current loyalty balance
Lifetime Spend
RM 336
Across 5 visits
Total Visits
5
Since 2026-05-12
Average Order Value
RM 55
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
78d
2026-07-23
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
269 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 9
Outlet purchase
2026-07-11 · Member activity · RM 41.25
App session
2026-06-29 · OPLUMO Outlet 9
Points credited
2026-06-17 · Member activity · RM 46.75
Win-back campaign delivered
2026-06-05 · OPLUMO Outlet 9
Outlet purchase
2026-05-24 · Member activity · RM 52.25
Points credited
2026-05-12 · OPLUMO Outlet 9
Outlet purchase
2026-04-30 · Member activity · RM 57.75