Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 15075
VM0015075Silvermember15075@example.test · +601110015075 · Preferred outlet: OPLUMO Outlet 14
WeekendApp User
Consent Status
Opted Out
Points Balance
2,034
Current loyalty balance
Lifetime Spend
RM 2,543
Across 43 visits
Total Visits
43
Since 2024-06-08
Average Order Value
RM 70
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
97d
2026-07-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,034 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-07-04 · OPLUMO Outlet 14
Outlet purchase
2026-06-22 · Member activity · RM 52.50
App session
2026-06-10 · OPLUMO Outlet 14
Points credited
2026-05-29 · Member activity · RM 59.50
Win-back campaign delivered
2026-05-17 · OPLUMO Outlet 14
Outlet purchase
2026-05-05 · Member activity · RM 66.50
Points credited
2026-04-23 · OPLUMO Outlet 14
Outlet purchase
2026-04-11 · Member activity · RM 73.50