Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 15035
VM0015035Goldmember15035@example.test · +601110015035 · Preferred outlet: OPLUMO Outlet 8
WeekendApp User
Consent Status
Opted In
Points Balance
2,996
Current loyalty balance
Lifetime Spend
RM 3,746
Across 23 visits
Total Visits
23
Since 2025-07-10
Average Order Value
RM 143
Member AOV
Preferred Outlet
OPLUMO Outlet 8
Most visited location
Last Visit
60d
2026-08-10
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Gold tier
Membership & rewards
Gold member
2,996 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-10 · OPLUMO Outlet 8
Outlet purchase
2026-07-29 · Member activity · RM 107.25
App session
2026-07-17 · OPLUMO Outlet 8
Points credited
2026-07-05 · Member activity · RM 121.55
Win-back campaign delivered
2026-06-23 · OPLUMO Outlet 8
Outlet purchase
2026-06-11 · Member activity · RM 135.85
Points credited
2026-05-30 · OPLUMO Outlet 8
Outlet purchase
2026-05-18 · Member activity · RM 150.15