Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 14992
VM0014992Goldmember14992@example.test · +601110014992 · Preferred outlet: OPLUMO Outlet 16
High ValueWeekend
Consent Status
Opted Out
Points Balance
3,969
Current loyalty balance
Lifetime Spend
RM 4,962
Across 27 visits
Total Visits
27
Since 2025-01-21
Average Order Value
RM 153
Member AOV
Preferred Outlet
OPLUMO Outlet 16
Most visited location
Last Visit
158d
2026-05-04
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,969 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-04 · OPLUMO Outlet 16
Outlet purchase
2026-04-22 · Member activity · RM 114.75
App session
2026-04-10 · OPLUMO Outlet 16
Points credited
2026-03-29 · Member activity · RM 130.05
Win-back campaign delivered
2026-03-17 · OPLUMO Outlet 16
Outlet purchase
2026-03-05 · Member activity · RM 145.35
Points credited
2026-02-21 · OPLUMO Outlet 16
Outlet purchase
2026-02-09 · Member activity · RM 160.65