Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14991
VM0014991Membermember14991@example.test · +601110014991 · Preferred outlet: OPLUMO Outlet 15
Birthday SoonLunch
Consent Status
Opted In
Points Balance
505
Current loyalty balance
Lifetime Spend
RM 632
Across 6 visits
Total Visits
6
Since 2026-03-29
Average Order Value
RM 117
Member AOV
Preferred Outlet
OPLUMO Outlet 15
Most visited location
Last Visit
104d
2026-06-27
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
505 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-27 · OPLUMO Outlet 15
Outlet purchase
2026-06-15 · Member activity · RM 87.75
App session
2026-06-03 · OPLUMO Outlet 15
Points credited
2026-05-22 · Member activity · RM 99.45
Win-back campaign delivered
2026-05-10 · OPLUMO Outlet 15
Outlet purchase
2026-04-28 · Member activity · RM 111.15
Points credited
2026-04-16 · OPLUMO Outlet 15
Outlet purchase
2026-04-04 · Member activity · RM 122.85