Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 14990
VM0014990Silvermember14990@example.test · +601110014990 · Preferred outlet: OPLUMO Outlet 14
App UserFamily
Consent Status
Opted Out
Points Balance
972
Current loyalty balance
Lifetime Spend
RM 1,216
Across 25 visits
Total Visits
25
Since 2025-05-06
Average Order Value
RM 53
Member AOV
Preferred Outlet
OPLUMO Outlet 14
Most visited location
Last Visit
89d
2026-07-12
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
972 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-12 · OPLUMO Outlet 14
Outlet purchase
2026-06-30 · Member activity · RM 39.75
App session
2026-06-18 · OPLUMO Outlet 14
Points credited
2026-06-06 · Member activity · RM 45.05
Win-back campaign delivered
2026-05-25 · OPLUMO Outlet 14
Outlet purchase
2026-05-13 · Member activity · RM 50.35
Points credited
2026-05-01 · OPLUMO Outlet 14
Outlet purchase
2026-04-19 · Member activity · RM 55.65