Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
A1
Arun 14980
VM0014980Silvermember14980@example.test · +601110014980 · Preferred outlet: OPLUMO Outlet 4
DeliveryBirthday Soon
Consent Status
Opted In
Points Balance
1,544
Current loyalty balance
Lifetime Spend
RM 1,930
Across 41 visits
Total Visits
41
Since 2024-08-27
Average Order Value
RM 45
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
53d
2026-08-17
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,544 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-17 · OPLUMO Outlet 4
Outlet purchase
2026-08-05 · Member activity · RM 33.75
App session
2026-07-24 · OPLUMO Outlet 4
Points credited
2026-07-12 · Member activity · RM 38.25
Win-back campaign delivered
2026-06-30 · OPLUMO Outlet 4
Outlet purchase
2026-06-18 · Member activity · RM 42.75
Points credited
2026-06-06 · OPLUMO Outlet 4
Outlet purchase
2026-05-25 · Member activity · RM 47.25