Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 14978
VM0014978Goldmember14978@example.test · +601110014978 · Preferred outlet: OPLUMO Outlet 2
LunchNew Joiner
Consent Status
Opted In
Points Balance
3,257
Current loyalty balance
Lifetime Spend
RM 4,071
Across 31 visits
Total Visits
31
Since 2024-11-13
Average Order Value
RM 164
Member AOV
Preferred Outlet
OPLUMO Outlet 2
Most visited location
Last Visit
155d
2026-05-07
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,257 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-05-07 · OPLUMO Outlet 2
Outlet purchase
2026-04-25 · Member activity · RM 123.00
App session
2026-04-13 · OPLUMO Outlet 2
Points credited
2026-04-01 · Member activity · RM 139.40
Win-back campaign delivered
2026-03-20 · OPLUMO Outlet 2
Outlet purchase
2026-03-08 · Member activity · RM 155.80
Points credited
2026-02-24 · OPLUMO Outlet 2
Outlet purchase
2026-02-12 · Member activity · RM 172.20