Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14963
VM0014963Silvermember14963@example.test · +601110014963 · Preferred outlet: OPLUMO Outlet 4
WeekendApp User
Consent Status
Opted In
Points Balance
2,201
Current loyalty balance
Lifetime Spend
RM 2,751
Across 23 visits
Total Visits
23
Since 2025-03-16
Average Order Value
RM 127
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
176d
2026-04-16
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
2,201 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-16 · OPLUMO Outlet 4
Outlet purchase
2026-04-04 · Member activity · RM 95.25
App session
2026-03-23 · OPLUMO Outlet 4
Points credited
2026-03-11 · Member activity · RM 107.95
Win-back campaign delivered
2026-02-27 · OPLUMO Outlet 4
Outlet purchase
2026-02-15 · Member activity · RM 120.65
Points credited
2026-02-03 · OPLUMO Outlet 4
Outlet purchase
2026-01-22 · Member activity · RM 133.35