Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
H1
Hakim 14960
VM0014960Goldmember14960@example.test · +601110014960 · Preferred outlet: OPLUMO Outlet 1
High ValueWeekend
Consent Status
Opted In
Points Balance
3,392
Current loyalty balance
Lifetime Spend
RM 4,241
Across 41 visits
Total Visits
41
Since 2024-05-05
Average Order Value
RM 96
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
167d
2026-04-25
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,392 pointsCurrent redeemable points balance.
RM10 Birthday RewardUsed · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-04-25 · OPLUMO Outlet 1
Outlet purchase
2026-04-13 · Member activity · RM 72.00
App session
2026-04-01 · OPLUMO Outlet 1
Points credited
2026-03-20 · Member activity · RM 81.60
Win-back campaign delivered
2026-03-08 · OPLUMO Outlet 1
Outlet purchase
2026-02-24 · Member activity · RM 91.20
Points credited
2026-02-12 · OPLUMO Outlet 1
Outlet purchase
2026-01-31 · Member activity · RM 100.80