Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14955
VM0014955Silvermember14955@example.test · +601110014955 · Preferred outlet: OPLUMO Outlet 13
WeekendApp User
Consent Status
Opted Out
Points Balance
1,008
Current loyalty balance
Lifetime Spend
RM 1,261
Across 43 visits
Total Visits
43
Since 2024-05-14
Average Order Value
RM 28
Member AOV
Preferred Outlet
OPLUMO Outlet 13
Most visited location
Last Visit
122d
2026-06-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Dormant
Silver tier
Membership & rewards
Silver member
1,008 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 13
Outlet purchase
2026-05-28 · Member activity · RM 21.00
App session
2026-05-16 · OPLUMO Outlet 13
Points credited
2026-05-04 · Member activity · RM 23.80
Win-back campaign delivered
2026-04-22 · OPLUMO Outlet 13
Outlet purchase
2026-04-10 · Member activity · RM 26.60
Points credited
2026-03-29 · OPLUMO Outlet 13
Outlet purchase
2026-03-17 · Member activity · RM 29.40