Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14943
VM0014943Membermember14943@example.test · +601110014943 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted In
Points Balance
352
Current loyalty balance
Lifetime Spend
RM 440
Across 8 visits
Total Visits
8
Since 2026-02-16
Average Order Value
RM 51
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
109d
2026-06-22
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Member tier
Membership & rewards
Member member
352 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-06-22 · OPLUMO Outlet 1
Outlet purchase
2026-06-10 · Member activity · RM 38.25
App session
2026-05-29 · OPLUMO Outlet 1
Points credited
2026-05-17 · Member activity · RM 43.35
Win-back campaign delivered
2026-05-05 · OPLUMO Outlet 1
Outlet purchase
2026-04-23 · Member activity · RM 48.45
Points credited
2026-04-11 · OPLUMO Outlet 1
Outlet purchase
2026-03-30 · Member activity · RM 53.55