Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
WJ
Wei Jian 14942
VM0014942Platinummember14942@example.test · +601110014942 · Preferred outlet: OPLUMO Outlet 17
App UserFamily
Consent Status
Opted In
Points Balance
5,058
Current loyalty balance
Lifetime Spend
RM 6,323
Across 35 visits
Total Visits
35
Since 2024-11-30
Average Order Value
RM 149
Member AOV
Preferred Outlet
OPLUMO Outlet 17
Most visited location
Last Visit
66d
2026-08-04
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Platinum tier
Membership & rewards
Platinum member
5,058 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-04 · OPLUMO Outlet 17
Outlet purchase
2026-07-23 · Member activity · RM 111.75
App session
2026-07-11 · OPLUMO Outlet 17
Points credited
2026-06-29 · Member activity · RM 126.65
Win-back campaign delivered
2026-06-17 · OPLUMO Outlet 17
Outlet purchase
2026-06-05 · Member activity · RM 141.55
Points credited
2026-05-24 · OPLUMO Outlet 17
Outlet purchase
2026-05-12 · Member activity · RM 156.45