Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14919
VM0014919Membermember14919@example.test · +601110014919 · Preferred outlet: OPLUMO Outlet 11
Birthday SoonLunch
Consent Status
Opted In
Points Balance
677
Current loyalty balance
Lifetime Spend
RM 847
Across 6 visits
Total Visits
6
Since 2026-04-28
Average Order Value
RM 129
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
74d
2026-07-27
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
677 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-27 · OPLUMO Outlet 11
Outlet purchase
2026-07-15 · Member activity · RM 96.75
App session
2026-07-03 · OPLUMO Outlet 11
Points credited
2026-06-21 · Member activity · RM 109.65
Win-back campaign delivered
2026-06-09 · OPLUMO Outlet 11
Outlet purchase
2026-05-28 · Member activity · RM 122.55
Points credited
2026-05-16 · OPLUMO Outlet 11
Outlet purchase
2026-05-04 · Member activity · RM 135.45