Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14895
VM0014895Membermember14895@example.test · +601110014895 · Preferred outlet: OPLUMO Outlet 4
Birthday SoonLunch
Consent Status
Opted In
Points Balance
714
Current loyalty balance
Lifetime Spend
RM 893
Across 45 visits
Total Visits
45
Since 2024-07-09
Average Order Value
RM 26
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
30d
2026-09-09
App Status
Not Installed
OPLUMO App relationship
Member Status
Active
Member tier
Membership & rewards
Member member
714 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-09-09 · OPLUMO Outlet 4
Outlet purchase
2026-08-28 · Member activity · RM 19.50
App session
2026-08-16 · OPLUMO Outlet 4
Points credited
2026-08-04 · Member activity · RM 22.10
Win-back campaign delivered
2026-07-23 · OPLUMO Outlet 4
Outlet purchase
2026-07-11 · Member activity · RM 24.70
Points credited
2026-06-29 · OPLUMO Outlet 4
Outlet purchase
2026-06-17 · Member activity · RM 27.30