Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14883
VM0014883Membermember14883@example.test · +601110014883 · Preferred outlet: OPLUMO Outlet 9
WeekendApp User
Consent Status
Opted Out
Points Balance
573
Current loyalty balance
Lifetime Spend
RM 717
Across 23 visits
Total Visits
23
Since 2025-07-03
Average Order Value
RM 29
Member AOV
Preferred Outlet
OPLUMO Outlet 9
Most visited location
Last Visit
67d
2026-08-03
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
573 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 9
Outlet purchase
2026-07-22 · Member activity · RM 21.75
App session
2026-07-10 · OPLUMO Outlet 9
Points credited
2026-06-28 · Member activity · RM 24.65
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 9
Outlet purchase
2026-06-04 · Member activity · RM 27.55
Points credited
2026-05-23 · OPLUMO Outlet 9
Outlet purchase
2026-05-11 · Member activity · RM 30.45