Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14835
VM0014835Goldmember14835@example.test · +601110014835 · Preferred outlet: OPLUMO Outlet 12
WeekendApp User
Consent Status
Opted In
Points Balance
4,687
Current loyalty balance
Lifetime Spend
RM 5,859
Across 42 visits
Total Visits
42
Since 2024-05-07
Average Order Value
RM 114
Member AOV
Preferred Outlet
OPLUMO Outlet 12
Most visited location
Last Visit
147d
2026-05-15
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
4,687 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
Recent activity
Member timeline
Win-back campaign delivered
2026-05-15 · OPLUMO Outlet 12
Outlet purchase
2026-05-03 · Member activity · RM 85.50
App session
2026-04-21 · OPLUMO Outlet 12
Points credited
2026-04-09 · Member activity · RM 96.90
Win-back campaign delivered
2026-03-28 · OPLUMO Outlet 12
Outlet purchase
2026-03-16 · Member activity · RM 108.30
Points credited
2026-03-04 · OPLUMO Outlet 12
Outlet purchase
2026-02-20 · Member activity · RM 119.70