Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
M1
Michelle 14807
VM0014807Goldmember14807@example.test · +601110014807 · Preferred outlet: OPLUMO Outlet 1
Birthday SoonLunch
Consent Status
Opted Out
Points Balance
3,049
Current loyalty balance
Lifetime Spend
RM 3,811
Across 31 visits
Total Visits
31
Since 2024-12-23
Average Order Value
RM 104
Member AOV
Preferred Outlet
OPLUMO Outlet 1
Most visited location
Last Visit
115d
2026-06-16
App Status
Installed
OPLUMO App relationship
Member Status
Dormant
Gold tier
Membership & rewards
Gold member
3,049 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
Recent activity
Member timeline
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 1
Outlet purchase
2026-06-04 · Member activity · RM 78.00
App session
2026-05-23 · OPLUMO Outlet 1
Points credited
2026-05-11 · Member activity · RM 88.40
Win-back campaign delivered
2026-04-29 · OPLUMO Outlet 1
Outlet purchase
2026-04-17 · Member activity · RM 98.80
Points credited
2026-04-05 · OPLUMO Outlet 1
Outlet purchase
2026-03-24 · Member activity · RM 109.20