Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
K1
Kavitha 14741
VM0014741Silvermember14741@example.test · +601110014741 · Preferred outlet: OPLUMO Outlet 3
New JoinerHigh Value
Consent Status
Opted In
Points Balance
1,060
Current loyalty balance
Lifetime Spend
RM 1,325
Across 14 visits
Total Visits
14
Since 2025-12-22
Average Order Value
RM 105
Member AOV
Preferred Outlet
OPLUMO Outlet 3
Most visited location
Last Visit
57d
2026-08-13
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,060 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-13 · OPLUMO Outlet 3
Outlet purchase
2026-08-01 · Member activity · RM 78.75
App session
2026-07-20 · OPLUMO Outlet 3
Points credited
2026-07-08 · Member activity · RM 89.25
Win-back campaign delivered
2026-06-26 · OPLUMO Outlet 3
Outlet purchase
2026-06-14 · Member activity · RM 99.75
Points credited
2026-06-02 · OPLUMO Outlet 3
Outlet purchase
2026-05-21 · Member activity · RM 110.25