Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14727
VM0014727Silvermember14727@example.test · +601110014727 · Preferred outlet: OPLUMO Outlet 6
Birthday SoonLunch
Consent Status
Opted In
Points Balance
2,306
Current loyalty balance
Lifetime Spend
RM 2,883
Across 18 visits
Total Visits
18
Since 2025-10-01
Average Order Value
RM 144
Member AOV
Preferred Outlet
OPLUMO Outlet 6
Most visited location
Last Visit
67d
2026-08-03
App Status
Not Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
2,306 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageAvailable · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-03 · OPLUMO Outlet 6
Outlet purchase
2026-07-22 · Member activity · RM 108.00
App session
2026-07-10 · OPLUMO Outlet 6
Points credited
2026-06-28 · Member activity · RM 122.40
Win-back campaign delivered
2026-06-16 · OPLUMO Outlet 6
Outlet purchase
2026-06-04 · Member activity · RM 136.80
Points credited
2026-05-23 · OPLUMO Outlet 6
Outlet purchase
2026-05-11 · Member activity · RM 151.20