Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
S1
Siti 14725
VM0014725Membermember14725@example.test · +601110014725 · Preferred outlet: OPLUMO Outlet 4
New JoinerHigh Value
Consent Status
Opted In
Points Balance
615
Current loyalty balance
Lifetime Spend
RM 769
Across 34 visits
Total Visits
34
Since 2024-12-12
Average Order Value
RM 27
Member AOV
Preferred Outlet
OPLUMO Outlet 4
Most visited location
Last Visit
72d
2026-07-29
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Member tier
Membership & rewards
Member member
615 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NoteNo manual notes yet
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-07-29 · OPLUMO Outlet 4
Outlet purchase
2026-07-17 · Member activity · RM 20.25
App session
2026-07-05 · OPLUMO Outlet 4
Points credited
2026-06-23 · Member activity · RM 22.95
Win-back campaign delivered
2026-06-11 · OPLUMO Outlet 4
Outlet purchase
2026-05-30 · Member activity · RM 25.65
Points credited
2026-05-18 · OPLUMO Outlet 4
Outlet purchase
2026-05-06 · Member activity · RM 28.35