Members · Customer 360
Customer 360
A complete view of this member's profile, value, behaviour and engagement across all outlets.
ML
Mei Ling 14715
VM0014715Silvermember14715@example.test · +601110014715 · Preferred outlet: OPLUMO Outlet 11
WeekendApp User
Consent Status
Opted In
Points Balance
1,042
Current loyalty balance
Lifetime Spend
RM 1,304
Across 10 visits
Total Visits
10
Since 2026-03-07
Average Order Value
RM 147
Member AOV
Preferred Outlet
OPLUMO Outlet 11
Most visited location
Last Visit
54d
2026-08-16
App Status
Installed
OPLUMO App relationship
Member Status
At Risk
Silver tier
Membership & rewards
Silver member
1,042 pointsCurrent redeemable points balance.
RM10 Birthday RewardAvailable · expires 2026-12-31
Free BeverageExpired · expires 2026-11-30
Member notes
Relationship context
CRM NotePrefers weekend visits
CRM NoteConsider win-back offer
Recent activity
Member timeline
Win-back campaign delivered
2026-08-16 · OPLUMO Outlet 11
Outlet purchase
2026-08-04 · Member activity · RM 110.25
App session
2026-07-23 · OPLUMO Outlet 11
Points credited
2026-07-11 · Member activity · RM 124.95
Win-back campaign delivered
2026-06-29 · OPLUMO Outlet 11
Outlet purchase
2026-06-17 · Member activity · RM 139.65
Points credited
2026-06-05 · OPLUMO Outlet 11
Outlet purchase
2026-05-24 · Member activity · RM 154.35